North America’s largest motoring and leisure travel organization


AAA Colorado was originally founded in 1922 under the name Rocky Mountain Motorists. As more and more Coloradans turned to cars as their primary means of transportation in those years, it became clear that Colorado’s roads weren’t up to snuff. There were only two paved highways in the state: one from Denver to Morrison and one running part of the way from Denver to Greeley. Colorado's other roads were dusty in the dry season and bottomless mud pits after heavy rains.

One of AAA Colorado's first projects was donating more than 2,000 highway signs to the state. From there, AAA Colorado worked to increase investments in Colorado’s transportation infrastructure, including paved roads. The club also numbered Colorado’s first highways -- a numbering system still in use today.

Rocky Mountain Motorists became part of AAA in 1924, a little more than 20 years after the association was created in in Chicago in 1902 by nine American motoring clubs. At that point, AAA had 1,500 members.

Since AAA's founding, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Over the years, AAA has become recognized as:

  • The nation’s leading provider of roadside assistance and automotive-related expertise.
  • The world’s largest publisher of travel information and one of the world’s largest leisure travel agencies.
  • One of the most active advocates for the welfare of the traveling public.
  • One of the fastest growing financial products and services organizations in the United States.
  • A top performer in the life insurance industry.
  • The largest seller of leisure travel in the word. 
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